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A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography , or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published , printed or electronic media , such as brochures (sometimes) and advertising . They are also sometimes responsible for typesetting , illustration , user interfaces, and web design . A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.